Logo design, menu design, website, and print promotional material for the opening of the restaurant, as well as social media promotional posts. SaniGroup and SaniOptik – notable local companies decided to create a new restaurant in Šabac, bringing something new and different to the city.
Throughout visuals, we tried to combine company legacy, tradition, and modern approach to the restaurant business – a combination of the Sani symbol written in Latin letters with a Cyrillic GRUPA in traditional style provides just the right amount of all of the ingredients and catches the eye of the viewer. Not to compete with the logo, the rest of the visuals and promotional materials are created in a minimalistic style including the website whose main focus was the simplicity of usage and clarity of information a user may need from the website.